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Funeral Home Marketing Services that will 
Win More Baby Boomer Calls...Guaranteed!

Win More Calls

Increase Revenue

Save Money

Baby Boomers Are Harder to Serve Than ANY Previous Generation

Winning a baby boomer call is hard. They're skeptical by nature and do not like the same funeral experience that their parents had.

Yes, boomers are online and digital marketing is the best way to reach them. Unfortunately, the vast majority of digital marketing in the funeral industry is aimed at Gen X or Millennials and completely misses the baby boomer audience.

Our marketing, both digital and traditional, is specifically designed to help you connect with baby boomers in your area.

Win More Baby Boomer Calls and Become the Leader in Your Market

Our marketing solutions are designed to...

Connect with Boomers Online

We help you dominate Google and leverage social media to connect with boomers online and bring at-need, near-need, and pre-need families to your funeral home.

Win More Boomer Price Shoppers

We have professionally written content that helps prices shoppers understand that the lowest price is not the best price. We customize this content to help promote your funeral home online.

Generate a Return on Investment

Many funeral home owners treat marketing as an expense and never expect or receive an ROI. Our services are guaranteed to attract new families and always produce a positive ROI.

We don't just care about marketing.

We care about you, your bottom line, and the long-term success of your funeral home business.

Client Testimonial - Garrett Casey Sr.

Our Core Team

John Callaghan
Owner & Chief Marketing Strategist
Andy Tallent
Project Manager & Digital Specialist
Julie Felton
Graphics Designer & Offline Specialist

3 Easy Steps to Grow Your Funeral Home Business

1) Request a Quote

We will have a conversation to discuss your current marketing efforts and business challenges. Next, we will create a customized quote for the services you require. There's no obligation and you can decide if we're a good fit. Sound good?

click the button below to get started

2) Project Startup

Once you have accepted out Quote and we have agreed upon project plan the real work can commence. 

If our quote has included the use of our proprietary content, the first task will be to customize the content for your funeral home. Next, we will address all of the startup tasks such as access to your website, Google listing, Facebook, etc.

3) Project Execution

Once the start up tasks have been completed we shift into execution mode. Based on the scope of work outlined in the Quote, we will perform the task required to meet the objective (i.e., win new families!).

We will provide status updates on a regular basis as well as detailed reports so you can see exactly how our services are connecting you with more families in your community.

Our Most Popular Packages

Reputation Builder

Like it or not, people trust online reviews and having the top rated funeral home in any market will always attract more new families. But asking families for reviews can feel awkward.

We use proven technology to help you automate the process of asking for reviews. Your number and quality of reviews will go up using our system.

Typical investment: $150/month per location

Click the button below and we will perform a free audit of your reviews versus your competitors.

Digital Domination

We have a proprietary process to help you dominate Google and leverage Facebook to connect with local families.

This package includes Reputation Builder plus Website SEO, Google Business Profile, Google Ads, Facebook Ads, & Facebook management, and more. 

All services are implemented based on our exclusive Digital Domination Roadmap.

Typical investment: $1,750 to $4,500 per month depending upon number of locations, websites, and your competitive situation.

Marketing Partnership

Take Digital Domination to the next level with our Marketing Partnership Program.

Not only will we manage your digital marketing but we will also help you create your traditional marketing and advertising as well. You will also have a dedicated Project Manager to oversee all marketing tasks.

Brochures, handouts, mailers, TV & radio commercials, billboards, signage and anything else that you need to market your funeral business.

Typical investment: $6,000+ per month

a la cart Marketing Services

Traditional Advertising

In the past few years we have created TV & radio commercials, billboards, print ads, direct mail postcards, brochures, and a whole lot more.

When it comes to traditional advertising, we've got you covered!

Social Media

Some vendors offer a "set it and forget it" approach to social media. That stopped working in 2020! 

We offer a fully managed social media program that produces bottom line results.

Website Management

Our clients are tired of dealing with unresponsive website vendors.

We'll design and optimize your website and then manage your vendor to make sure it gets implemented the way you want.

Google Domination

Google is the new phone book. If you are not dominating Google you are missing out on calls.

Search Engine Optimization, Google Ads, Google Business Profile - we've got you covered!

Reputation Management

The surest way to grow your business is to become the highest rated funeral home in town. 

We have proprietary technology that will help you gain more 5-star reviews and outpace your competition.

Email Marketing

In the digital world, email is still the ultimate marketing tool.

Whether you want a monthly newsletter or an email follow up sequence we can create and automate the entire process.

Our Exclusive"Win More Boomer Calls" Guarantee

When you sign up for the our Digital Domination program or above, we guarantee you will win more Baby Boomer calls. Not every client will qualify for this guarantee but if you do you can rest easily knowing that your investment in our services is bringing new families to your funeral home. Contact us for the details of this guarantee.

More Client Feedback

"We recently signed up for their Digital Domination Program. We received a new call yesterday, 100% because of the online marketing. They chose our middle cremation package and were not from our market area." - Dave Perotto - Bartolomeo & Perotto, Rochester NY

"About a year ago we upgraded to their Marketing Partnership Program and the results have been excellent. Whether we need a billboard, TV commercial, or a digital campaign they turn things around very quickly and the quality is top-notch. I definitely recommend the team at Funeral Success Marketing!" - Keith Walker, Walker Funeral Homes, Toledo OH

“John, you have doubled our pure at-need calls. You’ve done a great job!” - David Shipper, Indiana Memorial Group, Evansville IN

Below is an article from the Funeral Business Builder blog. 

Is traditional funeral home advertising dead, this will answer the question.

by John Callaghan, Your Funeral Business Builder & Founder, Funeral Success Marketing

There’s no question that digital marketing has exploded over the last decade. 

But does that mean traditional marketing is dead? Not even close!

American companies still spend roughly $110 Billion on traditional advertising. They don’t do it out of habit or because they love to waste money. They do it because it works if you use it properly.

Digital agencies like to declare traditional marketing to be dead. To me, that’s a lot like this famous quote.

‘To a man with a hammer, everything looks like a nail’ – Abraham Maslow.

Don’t get me wrong; I am a big fan of digital marketing, and we use it every day for our clients. But in the last year, we have also created…

Television and radio commercials
Dozens of billboards and hundreds (if not thousands) of print ads
Direct mail campaigns
Preneed presentations
Lots of signage
Custom wraps for hearses 
and a whole bunch more 

When you understand both digital and traditional marketing, you get a good sense of the strengths and weaknesses of each.

Even in today’s digital economy, traditional marketing offers some advantages over digital that are worth considering. 

Here are my top three.

Advantage #1 – No Big Brother

Politicians love to rail against Big Tech and their power over society. You’ve probably seen the news stories of Big Tech CEOs being called to Washington to testify to congressional committees. 

As much as I hate to agree with any politician…. they’re right. Big Tech has become Big Brother.

Google and Facebook are using Artificial Intelligence engines to screen every ad and post we place on behalf of our clients. If their AI engine doesn’t like the message, it’s rejected.

Just last week, we had a Google Business Profile post rejected. The stated reason was that the post contained words that some people might find offensive. We removed one word, submitted it again, and they accepted it. The word we removed was compassion. 

Google’s AI engine decided that a funeral home posting about compassion might offend someone. How crazy is that?!?!

Last week, we finished a new TV commercial and submitted it to the local ABC affiliate. In this case, there was no AI engine making arbitrary decisions. As long as we pay the bill, the TV station will run whatever we want.

My point is that you have complete control of the message using traditional marketing because Big Tech Brother isn’t reviewing and filtering everything you say.

Advantage #2 – Doesn’t require any “super techs”

Digital marketing is not as complicated as most people think. For example, creating a Facebook or Google ad isn’t hard once you know the process.

But all of that changes when something goes wrong, and you’re sucked into the world of DNS configuration, email autoresponders, webhooks, and more. You’re suddenly in the realm of “super techs,” and you better hope they’re in a good mood today.

Traditional marketing is a lot easier. For example, the TV commercial we just finished for a client required a scriptwriter, a voice-over professional, a videographer to record some content, and a video editor. None of those tasks require hiring a “super tech.”

Advantage #3 – Matches the target market

The biggest benefit that traditional marketing offers a funeral home is that it matches your target market, Baby Boomers.

There’s no question that Gen X and Millenials are generally very comfortable with technology. But you can’t say the same about Baby Boomers.

A 2021 study found that only 36% of Baby Boomers are comfortable using new technology. That means that 64% are not comfortable!

For the next ten years, funeral homes need to attract and serve Baby Boomers. If the only tool you use to reach them is digital marketing, you will miss out on a big part of the target market.

The bottom line is that digital and traditional funeral home marketing are both powerful tools and can help grow your business if you use them properly.

Unfortunately, some digital marketing agencies say that the only way to increase your at-need call volume is to rank higher on Google. To me, this is a classic case of a man with a hammer thinking everything looks like a nail.

Until next time


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